Projects
When creating each project, I used resources that are best suited for creating mockups, presentations, and blog posts. I applied my knowledge of marketing, visual design, and branding. To view projects, click on the picture
5 Things YOU NEED to Consider Before Falling for New Trends
Author
I created "5 Things YOU NEED to Consider Before Falling for New Trends" as a guide for those considering investing in a new fashion trend. These guiding principles helped me develop my style and aims to assist others in doing the same. I made the post for a friend's platform called Gastown Studios, which is now inactive.
The Do's and Don'ts of Purchasing High-end Fashion
Author
"The Do's and Don't of Purchasing High-end Fashion" was created as a follow-up post to "5 Things YOU NEED to Consider Before Falling for New Trends" to guide those wanting to buy into the high-end fashion market.
Paris Exchange
Exchange Experience
During my exchange experience, I learned the importance of letting things go and managing my expectations. I documented some of my experiences through a blog and pictures. After over two months in Paris, I travelled to Eastern and Western Europe to further enhance my understanding of different countries and cultures
School Projects
All school projects were done for academic purposes only and are in no way affiliated with a brand
The Slite by Reveho
Group Project
Discovered REVEHO, a module guitar company, through a GoFundMe campaign. As a team, developed a comprehensive e-marketing strategy for the start-up, including creating mock-ups on Canva; Instagram posts and stories, and an e-mail banner.
Gucci Showtime Collection
Individual
As a requirement of the Promotional Strategy Course, and with an interest in high end fashion, chose to explore the branding strategies of the Gucci Fashion House, including the classic Gucci monogram, brand use of iconic colours and the appeals used in the Gucci Showtime Collection inspired by the Golden Age of Hollywood. Please explore the results through the link.
MAC Market Research
Group Project
Conducted primary research to understand the buying behaviour of make-up lovers. Focus groups and surveys were used to collect data that was then analysed to document influences related to the purchasing preferences of cosmetic enthusiasts.
Career Complete
Group Project
CCareer Complete was a mock-up of a 360-degree hub for career-related services such as resume writing, job applications, mock interviews and career counselling. The aim was to assist clients in obtaining the job of their dreams. Our group created a digital marketing plan, including branding materials such as a logo, social media mock-ups and a landing page. To view the landing page click here
